Official Brand & Press System

TrueTopo Brand Kit & Guidelines

The official visual identity, logo assets, color tokens, typography, voice guidelines, and media resources for TrueTopo — The Smarter Map for Alaska.

01 / Brand Essence & Positioning

Core tagline, mission statement, and voice rules for public communications.

Primary Tagline

"The Smarter Map for Alaska."

Subhead: Explore Alaska with better information. Offline maps, land ownership, trails, fishing, hunting, snow, terrain and remote-access intelligence—all in one app built for Alaska.

Brand Voice & Tone

  • Authentic & Field-Tested: Written by Alaskans for Alaskans. Direct, practical, no fluff.
  • Precision-First: Accurate terminology (GMUs, MTRS, State DNR, BLM MLRS, USGS quads).
  • Avoid Corporate GIS Jargon: Don't call it "enterprise spatial stack" in general user copy.

02 / Official Logo Suite

Downloadable vector SVG & PNG logos for dark and light backgrounds.

TRUETOPO

Primary Dark Lockup

For dark canvas backgrounds (`#050816` or dark mode UIs).

TRUETOPO

Primary Light Lockup

For white or light backgrounds (documents, print PDFs).

App Icon / Favicon Mark

Standalone mountain contour icon for mobile apps and favicons.

03 / Color System Tokens

Design system tokens for web applications, map overlays, and print.

Terrain Orange (#F97316)
Midnight Canvas (#050816)
Slate Boundary (#1E293B)
Land Emerald (#10B981)
Glacier Blue (#0EA5E9)
Yukon Gold (#EAB308)

04 / Product Tiers & Map Modes

Subscription tier structure and map category styling.

Subscription Tier Structure

TierPriceTarget Audience
Free$0Basic Alaska map, 10 waypoints
49th State Founder$49/yrFirst 1,049 early members (rate locked)
Pro$9.99/mo ($79/yr)Fish, Hunt, Snow, Trails & Ownership
Miner$29.99/mo ($199/yr)DNR/BLM Claims, MRDS, Form 21-12
Business$149/mo5 seats, project separation

Map Mode Badges

🐟 FISH 🦌 HUNT ❄️ SNOW 🗺️ LAND ⛏️ MINER 📡 FIELD INTEL

Each map mode uses dedicated accent highlights for rapid field recognition on sunlight-readable screens.

05 / Press Release Boilerplate & Assets

Standard company description and media assets for press outlets.

Standard Press Boilerplate

Anchorage, Alaska — TrueTopo is the Alaska-first outdoor mapping and land-intelligence platform built for everyday recreation, remote travel, and professional field work. TrueTopo provides offline topographic basemaps, land ownership boundaries (State DNR, BLM Federal, Alaska Native Corporations, Private), fishing and hunting GMUs, snowpack data, airstrips, trails, and professional mining claim research tools. TrueTopo is headquartered in Anchorage, Alaska. For more information, visit https://truetopo.com.

Download Brand Assets (.ZIP) Contact Press Team